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Customers could be looking for your business location in Apple’s mapping solutions and you’ll want to ensure that your information is accurate. Searching for Walmart showed me the closest one and offered me the ability to quickly go in and get directions.įor the local business owner, it’s even more critical that your data in Apple’s mapping application is up to date and accurate. Safari does this as well (I am sure using Google’s API) but it also adds native integration to Maps – the Macs desktop mapping application. Tighter Integration With Apple Maps Chrome’s Basic Autocomplete Unlike the cut off URL slug, this is one element that’s more visible in Safari than other browsers like Chrome. It’s very important that you don’t have a poorly written title tag. SAFARI KEYWORD SEARCH EXTENSION FULLWith full width tabs that span the screen, your title tag is now easier for the user to see. While the smaller tabbed layout of Chrome pretty much always cuts off title tags, Safari is much more generous. In this case, searching for nfl football (designed to go to nfl.com) was auto-magically rerouted to the NFL’s Wikipedia page.įor mega brands, this could have a minor impact on branded search volume as the traffic starts to show as direct, or in some cases, gets siphoned off to Wikipedia. However, in some cases, Wikipedia could even be stealing your traffic. Chrome’s Autocomplete Safari Autocomplete It also will bring up a website URL that will typically take the user directly to your website. When typing in searches into Chrome it’ll suggest different keywords that you may want to use as well as complete any URLs you may have in your web history that fit your query. Safari has a new autocomplete function that is much more feature complete than Chrome’s simple keyword and URL autosuggest feature. New Autocomplete Impacts Branded Searches I recommend implementing breadcrumbs on your site if you have a lot of structure to give users context for where they are on your site. While a minor change, it’s something that could make a web user confused by not being sure what page they are on within your website. This means that your carefully crafted keyword perfect slug isn’t as visible as it was before. Now, just like on older versions of iOS, Safari won’t show the full URL slug by default. ![]() SAFARI KEYWORD SEARCH EXTENSION SOFTWAREWith the new Safari, changes were made to the layout and overall functionality of the software that make some impacts that SEOs and web masters should know about. And, after a week, I’m very close to sticking with Safari unless I need a particular extension or tool. SAFARI KEYWORD SEARCH EXTENSION CODEI frequently make minor edits to the code of websites, use SEO toolbars, perform website audits and more. Now, realize I’m not the everyday average internet user. Over the past week or so I’ve been using Safari on both iOS and Mac full time. ![]() While I love all the of extensions and other bits that Chrome has, it’s a total battery hog on my Macbook Air and oftentimes sluggish to load some pages. Naturally, when iOS 8 and Yosemite were released, I updated right away and have been using them since.Įvery year, when Apple releases a new version of their browser, Safari, I take it for a test drive and see if it could be my default browser. It’s not that I dislike Android, Microsoft and Google, it’s just that those operating systems aren’t for me. I do all of my computing on an Apple device. ![]()
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